Based in Hokkaido · available for freelance projects

Denise Welik

Cherry on the Moon

Web Designer & Digital Creative

I design and build websites and digital experiences: structure, visual language, and the finished thing that still works outside the file.

Case study

Films for Future

Climate film festival · Zürich · 4 years freelance

films-for-future.org ↗

Website redesign

Rebuilt the information architecture, modular page system, and visual language so a dense festival programme feels clear and discoverable.

Films for Future, Homepage
Homepage
Films for Future, Werde aktiv
Werde aktiv

Programm brochure

28–32 page programme brochure, designed across 3 editions. 2024 Edition with Location Color Guide.

Scroll sideways for spreads

Programme brochure spreads, 1
Programme brochure spreads, 2
Programme brochure spreads, 3
Programme brochure spreads, 4
Programme brochure spreads, 5
Programme brochure spreads, 6
Programme brochure spreads, 7
Programme brochure spreads, 8

2024 Edition with Location Color Guide

A5 impact flyer

Tri-fold flyer for outreach and info points: stats, formats, and festival story in a pocket-sized piece.

Shown unfolded flat · fold along dashed lines

Front · outside spread
Front · outside spread

Three panels · A5 tri-fold

Back · inside spread
Back · inside spread

Three panels · A5 tri-fold

Key visuals & festival campaign

Festival identity, print formats, >>Best Of<< Films for Future Festival, and social assets

Use arrows to browse key visuals and print formats

01 / 06
Key visual, A4 landscape
Key visual, A4 landscape
Brand storytelling

Wakaranai Lodge

わからないロッジ

Hokkaido, Japan · dontknowlodge.com

dontknowlodge.com ↗

Wakaranai Lodge is my own project in Hokkaido. I built the whole brand from scratch: name, narrative, website, print, and programmes like Analog Weeks below.

  • Brand concept & narrative
  • Website design & copy
  • Print and digital posters
  • Instagram sliders
  • Original drawings
Wakaranai Lodge, Lodge home
Lodge home
Wakaranai Lodge, Analog Weeks
Analog Weeks

Analog Weeks

A recurring programme about slowing down: no screens, long walks, shared meals, and time to not know the answer. The concept shaped everything, from the website copy to posters, Instagram carousels, and hand-drawn illustrations that feel like they were made at the kitchen table.

A6 print flyer
A6 print flyer
Business cards, front
Business cards, front
Business cards, back
Business cards, back
Digital flyer
Digital flyer

Social media, Analog Weeks

Scroll sideways for spreads

Social media, Analog Weeks, 1
01
Social media, Analog Weeks, 2
02
Social media, Analog Weeks, 3
03
Social media, Analog Weeks, 4
04

Drawings and posts for Instagram, in sequence

Identity & web

Razuberi Bungalows

Logo and website for a bungalow stay on Koh Phangan. Beyond the visual work, I researched the guest journey, built an island guide, and set up SEO plus generative-search visibility so the site could actually drive bookings, not just look finished.

Logo
Logo
Website, home
Website, home
Website, island guide
Website, island guide
Identity & web

Waizumi

Immigration consulting · Sapporo · visa-waizumi.com

JA · EN · KO

visa-waizumi.com ↗
Business cards, front
Business cards, front
Business cards, English
Business cards, English
Business cards, Japanese
Business cards, Japanese

The original site was English only. I rebuilt the information architecture, rewrote the tone, and designed a full brand system: logo, business cards, and a multilingual website in Japanese, English, and Korean so clients can navigate complex visa services in their own language.

Website
Website

Services

I work with businesses and organisations that need a clear website, a coherent brand, or both — from first sketch to a live site.

  • Websites

    Information architecture, design, and build. Clear structure, editorial layout, and pages that are easy to update.

  • Brand & identity

    Logos, visual systems, tone of voice, and print — so digital and physical materials feel like one piece.

  • Multilingual sites

    Sites that work in Japanese, English, and beyond: navigation, content structure, and design that hold across languages.

  • Visibility

    SEO foundations and content structure so the site can be found — including generative search — not only looked at.

About

I'm Denise Welik, a freelance web designer and digital creative based in Hokkaido, Japan. I design and build websites, brand systems, and campaign materials across digital and print. Comfortable in Figma, Affinity, and Adobe, and prefer shipping in code when the brief allows. I move easily between a 32-page brochure and a full website rebuild. Working with clients in Japan and internationally. Fluent in German and English, conversational in Spanish, learning Japanese.